5 Ecommerce Marketing Trends for 2023: A Glance at What Will Inevitably Boost Sales And profits
Over the past few years, the eCommerce sector has experienced significant expansion. eCommerce sales were almost 5.2 trillion US dollars globally in 2021 alone. By 2026, this amount is expected to increase by 56%, totaling a staggering 8.1 trillion US dollars.
Your company must focus more on forthcoming marketing trends while also keeping an eye on shifting customer tastes and expectations if it wants to take advantage of this surge. Adopting these trends in 2023 can help you advance your enterprise and inevitably increase sales and profits.
5 Ecommerce Marketing Trends For 2023
The following eCommerce trends should become more prevalent as 2023 draws near. The customer experience may be improved at every stage owing to these trends, which will also help firms maintain long-term relevance in the market.
The following e-commerce trends will influence the digital world in 2023:
- Voice Search/ Shopping Will Become the Second Nature
There is no denying the growth of voice search in recent years. The use of smart services like Siri and Amazon Alexa has increased tremendously.
In terms of e-commerce, more customers are anticipated to keep using voice assistants to search for merchandise online. Voice search is currently available on major e-commerce sites like Amazon and Walmart, and it's set to become prevalent in the upcoming years. You can use these speakers to make grocery lists, order food, and more. It is a tried-and-true method for producing a frictionless customer experience.
- Virtual Reality (VR) will be integral to personalize the buyer experience
Virtual reality will be a common eCommerce trend in 2023 since it bridges the gap between in-store and mobile buying experiences. Businesses use virtual reality (VR) to give customers an immersive buying experience by bringing in-store shopping to their homes, allowing them to try and explore products just like they would in-store.
There are already several businesses, like IKEA, experimenting with VR/AR, and by 2023, there are expected to be 65.9 million VR users in the US.
- Omnichannel Marketing will be used to increase brand awareness
The term "omnichannel marketing" describes all the various platforms or channels that companies utilize to communicate with their customers. Stores, billboards, social media platforms, email, e-commerce apps, and websites are examples of both physical and digital channels that fall under this category. The Omni channel strategy integrates these physical and digital channels to provide a seamless customer experience.
Customers today want to be able to browse online and make purchases in person, thus firms that offer seamless omnichannel shopping experiences will continue to prosper in 2023.
- Flexible Payment Options will be a Game Changer
A simple, frictionless, and privacy-first mobile payment experience will be crucial in the coming years. If you do not offer multiple payment options, you run the danger of losing your customers.
Digital and mobile wallets made for around half of all e-commerce payment transactions globally in 2021, and Statista projects that number to rise to over 53% by 2025. By simplifying the payment procedure on your e-commerce site, you can lower the rate of cart abandonment, boost sales, and enhance the overall user experience.
- Artificial Intelligence will automate sales
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By 2023, 25% of customer support and services, according to Gartner's prediction, will be automated via chatbots and virtual assistants. With voice search and voice-enabled purchasing provided by voice assistants, chatbots driven by AI will deliver quick and accurate customer support making online transactions simpler than ever. Retailers who use algorithmic retail concepts powered by AI will succeed in the market in 2023 and beyond.
Start optimizing your business for these eCommerce marketing trends
In the digital sphere, trends are always changing. Following one or more of the aforementioned trends is essential if you're willing to expand your e-commerce firm and increase its sales & profits.
Get in Touch with our experts at Digix and take advantage of our FREE CONSULTATION today.
