How Social Media is Influencing Decision-Making in B2B and B2C Companies ?

Introduction Social media plays a major vital role in our everyday’s life and has totally redefined the Digital Marketing strategies of all kinds of businesses and influence their buying decisions. According to Forbes, 80% of buyers use social media platforms to research their options before making their decision on a product/service. Creating an account on […]
Why Social Media Is Important To a Company?

Introduction Social Media has now reached 4.9 billion users worldwide and it’s become a part of everybody’s day-to-day life with people spending an average of 2 hours a day on social media. Social media has become an integral part of Digital Marketing strategies as Businesses are massively benefiting from the huge adoption of Social media […]
SEO Basics for Beginners- 2023

Do you know that the 53.3% of website traffic comes from Organic search which makes Search Engine Optimization (SEO), a top priority for business online. The more our website ranks in Search Engines, the more We have the possibility to get traffic to our website which indirectly results in conversion. In today’s Digital age, […]