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February 15, 2021

Web Development Trends to Watch Out for in 2021


As more and more brands turn to websites, here’s making sure that yours stands out!

In the yesteryears, a buyer’s journey began with in-person communication, when the sales team channelled their charisma and persuasion skills to win over customers. However, Digital has changed this journey forever; back in 2012, a report from Fleishman-Hillard highlighted that 89% of consumers turn to search engines for information on products, services or businesses prior to making their decision. And today, it’s only given that this number soared due to the 2020 Pandemic.

Customers are now accustomed to the clarity and convenience of using digital; this insight is valuable for businesses across scales and sectors. That being said, the World Wide Web currently includes 1.3 billion websites, so, how do we ensure that yours stands out in the clutter?

By staying ahead of the curve for innovations and trends in the industry to provide an unparalleled online experience. Here’s consolidating the web development trends expected to rule 2021:

Progressive Web Apps (PWAs)

The middle ground between native apps and websites, PWAs are gradually gaining momentum for delivering unmatched user convenience. This technology involves creating immersive apps using HTML, JavaScript, and CSS and offers a seamless experience even with low or no network. Much like native applications, PWAs also have the option of adding push notifications.

Did you know that Uber revamped its model to better the booking experience on their app? Today, the PWA promptly allows users to book their cabs even on 2G networks.

PWAs are as effective on mobile as they are as a website, for brands tailoring their strategy with a mobile-first approach, PWA is the way to go.

Single Page Websites

Why let your user into a maze of content only to have them manoeuvre around? Doesn’t it sound better for both the brand and its customer to deliver specific and personalized information?

That’s where single-page websites come in; post the 2020 Pandemic, this solution for a pocket-friendly yet effective online presence has gained popularity among start-ups and individuals. However, this doesn’t mean industry titans ignore single page websites, in fact, many use them for product/campaign launches to ensure better reach and targeting.  

Accelerated Mobile Pages (AMPs)

A Google research once stated that 53% of the mobile traffic will leave a webpage if it doesn’t load within three seconds. Yes, that’s how fast you’ve got to act! AMPs are essentially speed-enhanced websites developed through plugins. Additionally, they assure a customized user interface with minimal coding.

Single Page Applications

SPAs work within the domains of a browser but don’t require a complete reload of the page for every action. You’re probably hearing about it for the first time but are already accustomed to its features! For instance, Gmail, this infamous SPA offers a quick experience within the application itself. Toggling from your Inbox to your Junk or Drafts doesn’t require a complete change of information; SPAs maintain a chunk of data while updating only the action-required content.

Voice

As per Searchengineland, approximately half of the users utilize voice search technology for quick answers online. Today, as our daily routine demands multitasking, rarely can one remove the time to type and look for the answers themselves. A voice search allows people to stay immersed in their task while finding the solution to their question.

As for the trend of Voice Commerce, isn’t business all about meeting the consumer where they’re at? Today, as voice search becomes the ‘new normal’ for a majority of the population, brands must rethink their model to stay relevant.

Artificial Intelligence & Chatbots

AI includes using the theatrics of technology to automate tasks, simplify processes, and analyse complicated data. The sky is the limit with your creative integration of AI; you could use to scale and streamline real-time personalization, receive metrics of consumer behavior, and offer automated 24/7 service through chatbots. Furthermore, the data collected through AI makes businesses future-ready and allows them to make calculated decisions.

To sum up, there’s no one-way-fits-all strategy in developing a website for a brand, our team crafts an optimum solution for each business as per its requirements. And as we strive to redefine creative boundaries, we foresee an increased adaptation of the above.