Why Social Media Is Important To a Company?12/May/2023 by Kalaivani Pratap | Digital Marketing Introduction Social Media has now reached 4.5 billion users worldwide and it’s become a part of everybody’s day-to-day life with people spending an average of 2 hours a day on social media. Businesses are massively benefiting from the huge adoption of Social media and it has revolutionized the way of companies communicating with their customers. A company without a Social media strategy is at a severe risk in today’s digital world. Here are some reasons why Social media is important for a Company’s success. Improve Brand Awareness: Business visibility has become the hardest part in today’s world, as buyers research the specific product or brand before making a purchase. At the touch of a button, a single post of your brand has the potential to be broadcasted to millions of people. Being active on Social media assures the consumers trust and authenticity by letting them know that you exist and your service provide solution to their problem/needs. Social media provide you the platforms to promote your product/service or brand to millions of users worldwide by consistently sharing the valuable content and engaging with the followers. No more lengthy phone calls, no leaflets, just invest a little time across your working week for customer engagement to make the consumer feel special thereby increasing your brand’s visibility and potential sales. Cost effective campaign: It’s very normal for any company or organisation to run out of resources and so spending money intelligently becomes a vital part. Social media brings the better return on low investment and increase conversion rates with a simple step of creating an account, sign up on all social media platforms and posting a blog/post on your buisness account. Social media such as Facebook and Instagram charges for marketing campaign and you just gradually increase the amount if you want the better and quicker results. Improve customer Engagement and Brand Loyalty: Social media allows your business to engage with the customers easily, quickly and directly. Social media platforms are not just a promotional tool but also a service channel to gain feedback from your current and potential consumers with just simple questions, some suggestions, answering their enquiries and thanking them for their positive comments. When you intend to respond to negative comment, always make sure to analyse and acknowledge the situation, and take full responsibility that make up for the negative experience they had. Social media humanizes a brand by giving it a unique voice, helping creating a meaningful connection with audience ultimately increasing the trust on your brand. There is nothing better than a loyal customer, because they are the beating heart of a successful company. These loyal customers are more likely to engage with your post on social media and even they can do advertising for your brand by sharing their experience on their own social media accounts, indirectly strengthening your brand authority. Boost Traffic and SEO rating: Social media is a major lead generator and it constantly bring high volume traffic to your website and they can also help with SEO since Search engine significantly reflect your social media content. The major search engine like Google now factor the amount of engagement that a web page, such as blog article receives on social media. Combined with correct keyword optimization, this means the social media can deliver your website more free traffic when people search for relevant keyword related to that piece of content. Final Thoughts: Social media has not only changed the way we do business, but also it influences people’s mind effortlessly. So, by creating a successful social media strategy and following best practices such as identifying your target audience, using visuals, analyzing your metrics business can create a successful digital presence and achieve their marketing goals.